Our Best Fit print size is a True Digital shape (aspect ratio) and is tailored for digital images because it matches the shape of photos from most digital cameras . The format produces a 5.3x4" print, providing the full photo, the way you captured it with your camera, and you never have to worry about your photos being cropped during the printing process, which happens for 6x4" prints, and other print sizes.
Why get True Digital prints instead of 6x4"?
If you've ever experienced unwanted cropping when you order 6x4" prints, then True Digital prints are for you! With True Digital prints, your digital camera photos are printed in their entirety. This will avoid heads or other important details of your photo from being cut off
Most digital cameras capture images in a 3:4 aspect ratio, unlike traditional 35mm film, which captures images in a 2:3 aspect ratio which was perfect for 6x4" prints, . To fit a 3:4 shape into a standard 6x4" print, 11% of the digital camera image ends up being cropped the photo (see below). This can result in subjects close to your photo's edges being cut off (the top and bottom of a landscape-shaped photo, or from the right and left sides of a portrait-shaped photo).
Like all Boots photos, True Digital prints are processed on professional-quality paper and you can choose matte or glossy finish. The price for True Digital prints is the same as our 6x4" print pricing.
See Changing quantities and sizes of prints in your order, which explains how to order your photos with minimal cropping